What is Intellifluence influencer marketing? And how can book bloggers take advantage of Intellfluence’s platform to monetize their blogs? Can book bloggers earn money using Intellifluence?
Most of us book bloggers wouldn’t call ourselves influencers, to me, that sounds more like someone in a comped dress posing on Instagram. But book bloggers love introducing their friends and followers to new books, don’t we? And let’s be honest, we love reading something first! (That’s my top reason for starting a book blog, I just love reading a book that’s not out yet.) And that’s a form of bookish influencing. Promotional copies are a great way for bloggers to read a brand-new book before anyone else, and then tell everyone else why they should read it. For writing and booking influences, Intellifluence helps new authors and avid readers to connect, which means new book and new authors can get more visibility, and bloggers can earn money as well as getting advance reader copies to check out.
Intellifluence is a marketplace for brands and bloggers to connect for brands to get some word-of-month advertising and sponsored reviews, and for bloggers to make money blogging. There are also sections for booktubers and so forth to use their influence for sponsored posts, too. I follow some bookstagram accounts, and I always enjoy those rainbow bookshelves and themed flatlays. But I never seem to make any of my own… when I have a new book to blog about, I usually just feel like reading and writing.
It’s free to sign up as an influencer. Of course the more followers you have, better opportunities and higher payments will come your way. But there are plenty of product-review opportunities for a lower follower count, too. Most of the brands on my marketplace page have been interesting smaller creators like Etsy sellers and indie publishers, and of course, you’re not obligated to take any opportunities or review anything that doesn’t seem like a good fit.
Writer-influencers and the books community in general have a slightly different niche than fashion or photo influencers. For authors, jokes about not writing or common complaints about the pain of editing are all over Twitter. #writingcommunity and #amwriting are often used by authors who are very much not writing… and joking around about it. A recent tag, #publishingpaidme shared eye-opening discrepancies in royalty checks. And as this recent Guardian article explains, the role of the writer as an online personal brand is expanding. A presence on Twitter or Instagram, with a solid follower base, may now be an essential part of a book launch. Bookish Twitter has had our own discussion about when to tag authors in our book reviews.
I mostly know Intellifluence from the blogger side, but Etsy sellers and small companies are using it for easy influencer marketing. Brands can find influences by using the Discover tool, which lets brands find influencers with certain attributes and characteristics, and send direct pitches to good matches. Brands can also make offers to the whole influencer community or to all influencers in a category (books, makeup, mommyblogs, etc.) If you’re not a book blogger, Intellifluence works with other kinds of influencers, and other platforms, like YouTube, Instagram, and so forth.
