What is Intellifluence influencer marketing? And how can book bloggers take advantage of Intellfluence’s platform to monetize their blogs? Can book bloggers earn money using Intellifluence?
It’s free to sign up as an influencer. Of course the more followers you have, better opportunities and higher payments will come your way. But there are plenty of product-review opportunities for a lower follower count, too. Most of the brands on my marketplace page have been interesting smaller creators like Etsy sellers and indie publishers, and of course, you’re not obligated to take any opportunities or review anything that doesn’t seem like a good fit.
Writer-influencers and the books community in general have a slightly different niche than fashion or photo influencers. For authors, jokes about not writing or common complaints about the pain of editing are all over Twitter. #writingcommunity and #amwriting are often used by authors who are very much not writing… and joking around about it. A recent tag, #publishingpaidme shared eye-opening discrepancies in royalty checks. And as this recent Guardian article explains, the role of the writer as an online personal brand is expanding. A presence on Twitter or Instagram, with a solid follower base, may now be an essential part of a book launch. Bookish Twitter has had our own discussion about when to tag authors in our book reviews.
I mostly know Intellifluence from the blogger side, but Etsy sellers and small companies are using it for easy influencer marketing. Brands can find influences by using the Discover tool, which lets brands find influencers with certain attributes and characteristics, and send direct pitches to good matches. Brands can also make offers to the whole influencer community or to all influencers in a category (books, makeup, mommyblogs, etc.) If you’re not a book blogger, Intellifluence works with other kinds of influencers, and other platforms, like YouTube, Instagram, and so forth.
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